The Role of Attachment Insecurity in Intrinsic Interests in IT
نویسندگان
چکیده
Much IS adoption research has examined factors related to one’s intrinsic interests in IT, such as computer playfulness and personal innovativeness, and their various implications for adoption and use. But why are certain people more playful and innovative with technology than others in the first place? Prior IS research provides few answers as to the origins of these intrinsic motivators. Building on psychology literature, this study takes an attachment theory perspective and explores how attachment insecurity can lead to intrinsic interests in technological objects. Expected contributions to research and practice are discussed.
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